Press release: TOM TAILOR Group: TOM TAILOR starts new collection with NENA and LARISSA
Hamburg, 12th of July 2019
. Under the motto „Feel the 70s in a modern way“ singer Nena and her daughter Larissa present their first capsule collection for the TOM TAILOR. The September collection under the tile “Nena & Larissa x TOM TAILOR” presents check patterns, coarse mesh cord, 70s vibes and an autumn color pallet.
With their positive and open attitude to life, the two women are incorporating the best of music and art into the new collection for TOM TAILOR and TOM TAILOR denim. Dr. Heiko Schäfer, CEO of the TOM TAILOR Group, sees the latest collaboration as a significant step in the current corporate strategy JOINT FORCES: "We are pleased to once again have gained female and Hanseatic support for the further development of our core brands. This will not only strengthen our successful Women divisions but moreover, we are offering our customers completely new designs that empower the wearer to accentuate their personality."
JOINT FORCES with great brand potential
The collection with Nena and Larissa is another part of the initiative JOINT FORCES, following the star collaberation with Toni Garrn as well as the new collections MY TRUE ME and mine to five. TOM TAILOR therefore focuses on women power and encourages women to love themselves and to be courageous. The initiative was presented during the Berlin Fashion Week in January of 2019.
About the TOM TAILOR Group
The TOM TAILOR is an international, vertically integrated fashion company focused on casual wear in the medium price segment. The product portfolio is complemented by an extensive range of fashionable accessories. The company thus covers the different core segments of the fashion market.
TOM TAILOR brand is marketed through the retail and wholesale segments, and thus through single-label stores as well as wholesale partners. These include 453 TOM TAILOR stores and 184 franchise stores, 2.546 shop-in-shops and around 6.949 shop-in-shops and around 35 countries.
Along with its 742 retail stores, BONITA has 88 shop-in-shop spaces.The collections of both brands are also available through their respective online shops. Information is also available at www.tom-tailor-group.com
Manager Corporate Communications
TOM TAILOR Group
Phone: +49 40 58956-208
Read this press release in German