TOM TAILOR strengthens presence in children's fashion segment
New partnership with the Kids Fashion Group
Hamburg, 7 April 2017. The Hamburg-based fashion company TOM TAILOR GROUP and Kids Fashion Group (KFG), headquartered in Pliezhausen, Germany, have signed a licensing agreement on the TOM TAILOR Kids line. Under the cooperation with the children's fashion specialist, which has more than 14 brands in its portfolio, TOM TAILOR will expand its sales network and support long-term revenue growth. The partnership covers the development, production and wholesale marketing of licensed products over the next 10 years. TOM TAILOR Kids will remain available through the TOM TAILOR e-shop, in the group's own retail stores, and through many of its trade partners. KFG is active in more than 30 countries, with 280 of its own stores and a further 3,500 points of sale, including 2,000 in Germany.
The cooperation between the TOM TAILOR GROUP and KFG will begin on 1 June 2017. The two companies have been working closely together for several months to ensure a seamless transition; the employees of the apparel line will transfer to KFG under the terms of a transfer of undertakings. This will preserve the DNA of the fashion line and ensure that the expertise developed over many years is carried over into the license production. The first TOM TAILOR Kids collection developed by KFG will be released in the spring of 2018.
"Through the license agreement our business in that market segment will benefit from the resources of a partner specialized in children's apparel," said Thomas Dressendörfer, the Chief Financial Officer of TOM TAILOR GROUP. "The cooperation between two strong partners will facilitate the expansion of the sales network, strengthen revenue growth and generate cost efficiencies."
"TOM TAILOR Kids is one of the most respected labels on the market, and is thus an ideal complement to our brand portfolio," said Jürgen Beck, General Manager of Kids Fashion Group. "We are looking forward to continuing the brand in line with the TOM TAILOR identity and with the TOM TAILOR quality and design language. With our strong distribution network, we are ideally positioned to raise the already high profile of the TOM TAILOR Kids brand." The owner-managed firm KFG has already 14 brands under its umbrella, including such established names as Belly Button, Kanz, Pampolina, Döll and Steiff.
About TOM TAILOR GROUP
TOM TAILOR GROUP is an international, vertically aligned fashion and lifestyle company that focusses on so called Casual Wear offered in the medium price segment. The product portfolio is complemented by a broad range of fashionable accessories. With its umbrella brands TOM TAILOR and BONITA, the Group addresses various segments of the fashion market.
The TOM TAILOR brand is marketed through the retail and wholesale segments, and thus through single-label stores as well as wholesale partners. At the end of 2016, these comprised 472 TOM TAILOR stores and 205 franchise stores, 3,050 shop-in-shops and around 8,400 multi-label points of sale. The brand is present in more than 35 countries.
BONITA has 950 retail stores as well as 50 shop-in-shop spaces.
The collections of both brands are also available through their respective online shops.
Further information is also available at www.tom-tailor-group.com and www.Bonita.eu
About Kids Fashion Group GmbH & Co KG
Kids Fashion Group GmbH & Co. KG, based in Pliezhausen, Germany, is a global acting company specialized in the production and distribution of children's fashion. The company's multiband concept includes 14 of the most popular children's fashion brands, some of which are part of the company and some of which are licensed (e.g., Marc O'Polo Junior, Steiff Collection). KidsFashion Group GmbH & Co. KG has production facilities in Turkey and Asia, as well as a worldwide sales network with a focus on Europe. Through the effective shared service organization, which includes the entire value-added chain, through the verticalization as well as through the successful multiband concept, Kids Fashion Group GmbH & Co. KG has a unique position of specialization in the market.
Media and investor contact
Head of Investor Relations & Corporate Communications
TOM TAILOR GROUP
Phone: +49 (0) 40 58956-449
Lena Christin Wulfmeyer
Senior Manager Corporate Communications
TOM TAILOR GROUP
Phone: +49 (0) 40 58956-420
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