At a Glance
At a Glance
TOM TAILOR Holding SE
TOM TAILOR Group is an international, vertically integrated fashion company focused on casual wear in the medium price segment. The product portfolio is complemented by an extensive range of fashionable accessories and home textiles. With the umbrella brand TOM TAILOR and the brand BONITA, the company covers the full range of age groups from babies through to the over-40 customers.
Each of the company's brands has its own core identity and well-defined character, with a common commitment to an overarching principle: premium fashion at attractive prices for customers who value quality and style. As a trend manager, the TOM TAILOR Group is always on top of the latest developments on the international scene. This close proximity to trends is reflected in the product strategy and the collections, which are inspired by the international fashion markets as well as street wear looks. On that basis, the various brands respond to the specific demand and emotions of their target groups.
The TOM TAILOR umbrella brand, with its long tradition, is aimed at men and women aged 25 to 45. Its collections are centered around comfortable, versatile looks that project a fashionable, confident and authentic style. The TOM TAILOR Denim collections are intended for young men and women between the ages of 25 and 35. The core element, denim, is a unifying theme throughout, complemented by sporty, nautical and practical touches. TOM TAILOR Denim stands for a style sense rooted in the label's home city of Hamburg and combined daring and provocative trends. Rounding off the collections are the licensed products, including the TOM TAILOR KIDS, TOM TAILOR MINIS and TOM TAILOR BABY fashion lines, as well as an extensive range of accessories and home textiles.
The BONITA brand enhances the portfolio with fashion for women over 50. It stands for confident, adult fashion which is characterized by current styles, superior quality and a perfect fit.
The group has a long tradition of success in its regional core market of Germany. After achieving strong domestic and international growth in recent years, the company has made profitability the main focus of its strategy, structures and processes, and is concentrating on its core sales markets. Along with Germany, these include Austria, Switzerland, south-eastern Europe and Russia. With approximately 6,100 employees, over 1,225 company stores and more than 11,000 other points of sale, it now generates around one third of its total sales outside Germany. The Group is present in 33 countries.